A lot of payment infrastructure gets designed card-first, with mobile money treated as an add-on. In Ghana, that ordering is backwards. Mobile money is how most people actually pay for things day to day, so it needs to be the default path, not the fallback.
Language is part of the infrastructure
A checkout page that only renders in English quietly excludes a portion of the people trying to pay you. It's a small detail with real consequences. Someone who can't confidently read the amount they're about to pay is more likely to abandon the transaction, or worse, to trust it less.
That's part of why WayaMe's checkout supports Twi and Ga alongside English, not as a marketing feature but as a basic usability requirement for the market it's built in.
Trust has to be visible, not assumed
In a market where informal payment scams are common, a customer paying a merchant they've never met before needs some visible signal that the business is real. Verified-merchant status, clear branding on the checkout page, and a receipt that actually makes sense: none of that is cosmetic. It's the difference between someone completing a payment and abandoning it out of caution.